PR Briefing

Timing, they say, is everything. In marketing, it is doubly so. But being at the right place at the right time with your advertising and promotion doesn’t require an understanding of quantum physics. There is actually quite a simple recipe.

Here is the list of ingredients: Start by copying what has generally worked well for others. Next, take stock of the demographics and seasonal cycles that drive your business, and be proactive about targeting them. Then, hope someone else throws into the mix a pinch of incredible good luck. Results can vary, depending on which ingredients are added when, and in what quantities.


History Repeats Itself

One of the great things about being in business today is that we have centuries of marketing successes and failures to learn from. People have been selling goods and services since the infancy of civilization, and have left us many clues about what works and what doesn’t.

We know, for instance, that advertising works. But it works with varying degrees of success. One of the great variables is timing. Yet getting it right isn’t necessarily all that difficult. You need only start by following well-worn paths. When planning your newspaper advertising, for example, historical data will tell you:

Sunday is best, because it is the peak day for readership and people are always most receptive when they are relaxing.
Tuesday is the top runner-up since it tends to be a “slow” news day and ads have fewer headlines to compete with.
Friday is also a good choice, because people are looking ahead to shopping, home improvement and leisure pursuits over the weekend.
Certain times of year are better than others for launching direct mail campaigns. Responses tend to be strongest not during the frenzy of buying prior to the holiday shopping season, but during the cold winter months that immediately follow. That is also one of the better times of year to advertise in magazines. Historically, January issues have delivered the most responsive readers.

What about radio? Television? Targeted e-mail or faxing? Regardless of the advertising medium, there are boom periods and slow times. Unfortunately, these trends are by no means a secret and your competitors will eventually catch on to them, too, assuming they haven’t already. Even the right time can be the wrong time when everyone is advertising at the same time.

Cycles, Planning and Luck

Beyond the proven formulas, you will …

PR And Online Advertising

A recent CommerceNet/Nielsen Media Research survey revealed that nearly one-quarter of all adults in the United States and Canada – some 51 million people – use the Internet to communicate, learn and transact business. But even more incredible than the current reach of the Internet is its explosive rate of growth. The same survey found that the number of Internet users in the two countries more than doubled in the space of only 18 months!
If you have spent any amount of time trying to sell a product, service or idea from your own Website, you know that traffic isn’t generated by search engine listings alone. Sure, submitting your site’s URL to big data bases like those maintained by Alta Vista, HotBot, Infoseek, Lycos, Yahoo and others can result in more visits to your home page. But only if would-be visitors use the right combination of keywords and your site is near the top of the list when the search results are returned.

Banner advertising, on the other hand, is an exceptional way to introduce your product, service or idea to the online community and can increase traffic to your Website. Through a cooperative banner advertising program – such as LinkExchange, BannerSwap, GSAnet, PostMaster or SmartClicks – you earn free targeted advertising. The program generally works like this: You provide banner space to other advertisers and for every two visits to your Website, your banner is displayed once on the site of another member.

When you think about it, banner advertising on the Web is really no different than posting a billboard on a major interstate where it can be seen by passing motorists. Only in this case, you are advertising on the information superhighway – one of the most heavily-travelled routes on the planet! As with any advertising, closing the sale is up to you. If you have an attractive and informative site that is easy to navigate, visitors will spend more time there. And those who stay are more likely to become customers.…

Soundcloud Promotion Public Relations

It is loaded with exercises and regulated direction to move the new clients through the procedure of getting their work released. Soundcloud promotion is another asset that opens entryways for best in class specialists, permits musicians to pass on their manifestations in the world, or simply gives companions the chance to share your work in one focal area.

This public relation network is one of a kind in that it isn’t only an internet community for music to be shared. With the Soundcloud, the account holders can make new music on the website, to be listened to by whatever viable Soundcloud clients on the web. But the thing that struck it at the top of music networking is their audience. A musician need to get an audience and soundcloud have it, but it can’t work properly without the promotional services. The soundcloud has become so big these days due to the huge amount of musicians participating and joining every day and it is difficult to leave a mark in this atmosphere.

If you don’t have followers then you can’t help yourself. You need people to listen to you and for that you need to buy soundcloud followers and soundcloud play. By soundcloud plays, your music will reach to many people. The more you have soundcloud plays, the more you will get exposure. Achieving your goal these days is not simple as it looks. You can try doing things on your on but in the end all your effort will go in vain. So without wasting time, just hire soundcloud promotion services.…